Performance Engine
Real-Time Marketing Intelligence · 2026-08-01 → 2026-08-30
SPEND
Total Ad Spend
$557.72
ORDERS
Web Purchases
34
CPA INDEX
Cost Per Order
$16.40
PROFIT ENGINE
Blended ROAS
1.99x
Creative & Audience Winners
Top Region
Dhaka Division
16 purchases
Best Age Range
25-34
14 conversions
Top PlatformFacebook
24 purchases
Best Campaign
Summer Sale - Broad Audience
ROAS: 2.00x
Spend & ROAS Dynamics
Impressions
270,188
Total Clicks
8,446
Avg CPC
$0.0645
Traffic Quality
Outbound Clicks7,920
Landing Page Views6,218
Cost / LPV$0.09
LPV Drop-off Rate21.54%
E-Com Funnel
View Content4,820
Add to Cart412
Checkout Init186
Conv Rate0.40%
Ad Engagement
Post Reactions842
Post Comments126
Post Shares48
CTR3.13%
Acquisition Cost
Avg CPC$0.0645
CPM (Average)$2.06
Cost / Order$16.40
Revenue Yield
Avg Order Val$32.64
Rev / Click$0.13
Rev / 1K Impr$4.11
Reach & Volume
Impressions270,188
Total Clicks8,446
Total Revenue$1,109.87
Avg Frequency1.47
Breakdown by Period
| Date | Spend | Sales | Revenue | ROAS |
|---|---|---|---|---|
| 2026-07-12 | $42.18 | 3 | $59.88 | 1.42x |
| 2026-07-13 | $58.44 | 4 | $92.34 | 1.58x |
| 2026-07-14 | $35.20 | 2 | $41.54 | 1.18x |
| 2026-07-15 | $72.90 | 5 | $154.54 | 2.12x |
| 2026-07-16 | $48.60 | 3 | $89.42 | 1.84x |
| 2026-07-17 | $61.20 | 4 | $110.16 | 1.80x |
| 2026-07-18 | $54.80 | 3 | $98.64 | 1.80x |
| 2026-07-19 | $38.40 | 2 | $57.60 | 1.50x |
| 2026-07-20 | $66.20 | 4 | $125.78 | 1.90x |
| 2026-07-21 | $82.40 | 4 | $197.76 | 2.40x |
Creative Analytics
FB-CREATIVE-5 · Reels Hook · $186.52 spend · 15 orders · 2.51x ROAS
| Ad Details | Orders | Revenue | ROAS |
|---|---|---|---|
| FB-CREATIVE-5 · Reels Hook | 15 | $468.04 | 2.51x |
| FB-CREATIVE-1 · Summer Hero | 9 | $333.45 | 2.34x |
| FB-CREATIVE-2 · Product Carousel | 6 | $184.62 | 1.88x |
| FB-CREATIVE-3 · UGC Testimonial | 4 | $123.76 | 1.62x |
| FB-CREATIVE-4 · Static Banner | 0 | $0.00 | 0.00x |
Campaigns (4)
| Status | Campaign Entity | Spend | Orders | Revenue | ROAS |
|---|---|---|---|---|---|
| Active | Summer Sale - Broad Audience | $198.40 | 12 | $396.80 | 2.00x |
| Active | Retargeting - Cart Abandoners | $142.60 | 9 | $285.20 | 2.00x |
| Active | Lookalike 1% - Purchase | $116.72 | 7 | $232.40 | 1.99x |
| Active | Brand Awareness - Video | $100.00 | 6 | $178.00 | 1.78x |
Age Group
Group
Spend
Sales
CPA
ROAS
18-24
$98.40
6
$16.40
1.72x
25-34
$214.20
14
$15.30
2.18x
35-44
$142.80
8
$17.85
1.84x
45-54
$68.32
4
$17.08
1.62x
55+
$34.00
2
$17.00
2.95x
Region
Group
Spend
Sales
CPA
ROAS
Dhaka Division
$248.60
16
$15.54
2.08x
Chittagong
$142.40
8
$17.80
1.86x
Sylhet
$86.20
5
$17.24
1.74x
Rajshahi
$80.52
5
$16.10
1.92x
Gender Split
Group
Spend
Sales
CPA
ROAS
Male
$312.40
20
$15.62
2.04x
Female
$198.60
11
$18.05
1.82x
Unknown
$46.72
3
$15.57
1.96x
Platform Breakdown
Group
Spend
Sales
CPA
ROAS
Facebook
$398.20
24
$16.59
2.02x
Instagram
$124.80
7
$17.83
1.78x
Audience Network
$34.72
3
$11.57
2.14x
Placement (Position)
Group
Spend
Sales
CPA
ROAS
Facebook · Feed
$218.40
14
$15.60
2.10x
Instagram · Stories
$98.60
6
$16.43
1.86x
Facebook · Reels
$142.40
8
$17.80
1.92x
Instagram · Feed
$98.32
6
$16.39
1.98x
Device Matrix
Group
Spend
Sales
CPA
ROAS
Android
$342.80
22
$15.58
2.06x
Ios
$184.60
10
$18.46
1.82x
Desktop
$30.32
2
$15.16
2.18x